Everything we do — and exactly who does it
AI does the heavy lifting; a named human owns your account and answers for the results. Here's the honest breakdown of what the AI handles and what a person handles, service by service.
Honest Attribution & Reporting
The thing no other agency will show you: which ad dollars turned into booked, paid jobs — and which ones didn't. Every click traced from the first tap to revenue in your CRM.
What AI handles
- Installs conversion tracking — Google Tag Manager, GA4, and call tracking with dynamic number insertion
- Traces every lead from the originating click (GCLID) through to the booked job
- Reconciles platform-reported results against your real CRM, so you see revenue — not just clicks and impressions
- Runs bi-weekly Google Maps rank-grid scans to prove where you actually show up
- Assembles a plain-English monthly report automatically — no 20-page vanity deck
- Flags wasted spend the moment a campaign stops paying for itself
What humans handle
- Reads the numbers honestly — click vs. view-through vs. booked, never a misleading binary
- A named account owner who walks you through the report and answers for it
- Decides with you what to cut, what to scale, and what to leave alone
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Google Business Profile & Local Presence
Own the Google map pack. We optimize your profile, build consistent citations to one canonical address, and prove your ranking with real grid scans — not screenshots.
What AI handles
- Fully optimizes your profile — services, descriptions, attributes, categories, photos
- Publishes keyword-rich posts and offers on a steady cadence
- Replies to every review with on-brand, keyword-aware responses
- Cleans up your name/address/phone and builds citations across the major directories Google trusts
- Tracks your Google Maps rankings and surfaces new ranking opportunities
What humans handle
- Initial profile audit and competitive analysis
- Decides the one canonical address every listing points to
- Handles ownership verification and the tone on sensitive reviews
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Reviews & Reputation
A steady stream of real five-star reviews. We ask every happy customer at the right moment and respond to every review — the engine that drives both trust and your map-pack rank.
What AI handles
- Sends review requests by text and email right after a completed job
- Writes a personalized response to every review, good or bad
- Monitors mentions of your business across the web
- Alerts your account owner the moment a negative review lands
- Tracks review volume and rating over time
What humans handle
- Steps in personally on sensitive or negative reviews
- Coaches your crew on the ask-on-completion habit
- Handles anything that needs a real conversation
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Websites You Own
A fast, modern site built for your trade and your city — with unique local pages, conversion tracking baked in, and one rule that sets us apart: you own it. No platform lock-in, ever.
What AI handles
- Builds a responsive, fast-loading site off a battle-tested template
- Generates unique city and service pages with real local content
- Writes the page copy and structures the conversion funnel
- Wires in schema, GA4, and conversion tracking from day one
- Makes routine updates and content changes on request
What humans handle
- Reviews every page for accuracy before it goes live
- Places your real job photos — never stock
- Stages the site for your approval; nothing publishes until you pick it (reversibility first)
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Google Ads & Local Service Ads
Autonomous Google Ads and Local Service Ads, managed for a flat monthly fee — never a percentage of your spend. Optimized around the clock, owned by a human. Included on Growth.
What AI handles
- Manages bids in real time — within the same auction cycle, not at a weekly review
- Runs continuous A/B tests across ad copy and landing pages
- Blocks irrelevant search terms and hunts down cheaper, high-intent traffic
- Shifts budget across campaigns based on what's actually booking jobs
- Catches wasteful spend at 2 AM, not days later
- Feeds your first-party data — customer match, seasonality — into the engine for a head start
What humans handle
- A named account owner who owns your strategy and business context
- Bi-weekly strategy calls to review performance and adjust the plan
- The judgment calls AI can't make — seasonal pivots, competitive moves, capacity limits
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Meta Ads
Facebook and Instagram ads built from your own job photos — authentic local creative plus Meta's Advantage+ engine. No content studio, no paid creators: your real work is the ad. Included on Dominate.
What AI handles
- Assembles ad creative from photos of your actual jobs
- Writes ad copy in your voice for each placement
- Runs campaigns through Meta Advantage+, which now beats hand-built campaigns
- Traces leads back to booked jobs, same as your Google reporting
What humans handle
- Creative direction — which jobs and angles tell your story
- A named account owner on the account, not a hands-off algorithm
- Decides what to scale and what to kill
AI is fast, but it doesn't have judgment. A human strategist reviews every campaign, approves every piece of content, and makes the decisions that require context about your business, your market, and your goals. That's why our results are better than pure automation — you get the speed of AI with the oversight of an expert.
Ready to get started?
Every package includes AI-powered automation, human oversight, and transparent reporting.